Press Release

UGG and Footaction Team Up with Multiplatinum Rapper and Actor KYLE

Company Release - 11/2/2017 3:09 PM ET

Brands unveil new Men’s marketing campaign introducing the exclusive Neumel Color Block

Click here to download campaign images, video and profile images

NEW YORK--(BUSINESS WIRE)-- UGG® (a division of Deckers Brands, NYSE: DECK) has tapped multiplatinum rapper and actor KYLE as ambassador for the brand’s second partnership with Footaction, home to a curated assortment of top footwear, apparel and accessories lifestyle brands. The marketing campaign showcases Ventura, Calif. native KYLE as he embarks on an adventure around New York City. While in NYC filming his first lead role in Netflix’s original hip-hop comedy “The After Party,” KYLE explores some of the city’s most iconic destinations in UGG® footwear.

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UGG x Footaction featuring KYLE (Photo: Business Wire)

UGG x Footaction featuring KYLE (Photo: Business Wire)

“I really love how versatile the UGG styles are,” said KYLE. “I’m a dude from California and I can rock UGG any day. It was dope to be able to partner with UGG and Footaction on this campaign.”

“We are honored to work with KYLE this season to further our partnership with Footaction,” said Andrea O’Donnell, President of Fashion Lifestyle, Deckers Brands. “With a shared California heritage, unique sense of style and jovial spirit, KYLE represents the true essence of UGG.”

Shot by renowned photographer Chris McPherson, the campaign follows KYLE’s adventure throughout New York City.

  • STOP #1 – New York Water Taxi:
    KYLE arrives in Manhattan on the New York Water Taxi with Lady Liberty poised in the background. He dons the Classic Toggle, a new waterproof Classic boot with a toggle closure.
  • STOP #2 – Central Park:
    KYLE pays his respects to his idol and musical genius John Lennon, at the “Imagine” landmark in Central Park wearing the Neumel Color Block, an exclusive style for Footaction.
  • STOP #3 - Chinatown:
    KYLE fuels up for the day in Manhattan’s vibrant Chinatown wearing the Neumel Waterproof, the best-selling Men’s chukka silhouette is now updated with waterproof features and complete with interchangeable colored laces.
  • STOP #4 – West Fourth Street Courts:
    KYLE then makes his way to the infamous West Fourth Street Courts, also known as “The Cage”, to shoot hoops with friends while wearing the Harkley, a high-top iteration of the best-selling Neumel.
  • STOP #5 – The Last Phone Booth in NYC:
    KYLE then pays a visit to the last phone booth in NYC, calling up his SuperDuper Crew while rocking the Neumel Twinface Chukka in the brand’s iconic chestnut colorway.
  • STOP #6 – Times Square:
    KYLE concludes his adventure in Times Square where he crowd surfs on his surfboard atop a throng of fans while wearing the exclusive Neumel Color Block.

"Footaction is thrilled to have the opportunity to partner with KYLE because he embodies all that we stand for," said VP and GM of Footaction, Ken Side. "He hustles hard in all aspects of his life, from his music to acting to owning his personal style with brands like UGG."

UGG® and Footaction will team up onsite at the highly anticipated, second-annual ComplexCon in Long Beach, Calif. on Nov. 4 and 5. The brands will host an interactive visual experience where fashion and technology meet art, created by KYLE’s own music. The set-up will feature campaign images and will sell key UGG® styles with Footaction. KYLE is expected to visit the booth on Sunday.

Three exclusive UGG Neumel colorways and additional campaign styles are now available at Footaction stores nationwide, footaction.com, UGG.com and UGG® retail locations. The campaign images and video are viewable on Footaction’s website, social media channels, in-store and via digital media on Footaction’s YouTube page: youtube.com/Footaction.

About the UGG® brand

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit www.ugg.com. @UGG @UGGforMen

About Footaction

Footaction is part of Foot Locker, Inc. (NYSE: FL), a specialty athletic retailer that operates more than 3,350 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Footaction, Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including footaction.com, footlocker.com, Eastbay.com and SIX02.com, the Company is a leading provider of athletic footwear and apparel.

Additional information may be found at footaction.com | Instagram: @footaction | Twitter: @footaction | YouTube: youtube.com/footaction | Facebook: facebook.com/footaction. #OWNIT

About KYLE

KYLE knew at an early age that music was his destiny. As a kid, the Ventura, CA rapper went on a journey to develop one of the most unique voices in music. These days KYLE's raps have made him a household name, collaborating with the likes of Chance The Rapper, G-Eazy, Kehlani and more. His now 3X-platinum breakout single, "iSpy (feat. Lil Yachty)," hit #1 on the Billboard Hot Rap Songs and #4 on the Billboard Hot 100. The song – which many have called one of the songs of summer 2017 – has amassed well over 400 million streams. The companion video for "iSpy," directed by Colin Tilley, has near 160 million views on YouTube and recently received an MTV Video Music Award nomination in the Best Visual Effects category. The 24-year old rapper has been named as part of XXL's annual Freshman Class for 2017, gracing the publication's esteemed cover, while also being featured in a wide array of publications ranging from Rolling Stone, Entertainment Weekly and Billboard to PAPER, NYLON and The FADER. Most recently, KYLE was included as a part of MTV’s PUSH Artists To Watch campaign. KYLE has performed “iSpy” on national television stages including the 2017 MTV Video Music Awards, Jimmy Kimmel Live!, the Teen Choice Awards 2017 and the BET Awards 2017 Red Carpet Special.

For more information on KYLE, please visit www.superduperkyle.com.

KYLE
Jason Davis (Atlantic Records)
Mobile: 212.707.2055
Jason.Davis@atlanticrecords.com
or
UGG®
Matthew Magnin
Direct: (212) 247-8552 x2772
Mobile: (917) 842-2391
matthew.magnin@deckers.com
or
Footaction
Sarah Houseknecht
Direct: (212) 720-4186
Mobile: (716) 904-0665
shouseknecht@footlocker.com

Source: UGG

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