Press Release

UGG Hosts Kick-Off Brunch for Festival Season

Company Release - 4/14/2018 12:20 AM ET

Rowan Blanchard, Kiersey Clemons, Dove Cameron, The Kaplan Twins, SOSUPERSAM and more attend wearing new spring styles


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UGG COLLECTIVE FESTIVAL BRUNCH (Photo credit: BFA/Hagop Kalaidjian)

UGG COLLECTIVE FESTIVAL BRUNCH (Photo credit: BFA/Hagop Kalaidjian)


Global lifestyle brand UGG® hosted an exclusive brunch at the renowned Frederick Loewe Estate in Palm Springs, CA to celebrate the commencement of festival season and their fresh, fun and fluffy collection of spring-ready styles. The event was attended by a group of influential young women who connect back to the UGG® brand through their own relation to California and strong sense of personal style. The music track was curated by DJs Samantha Duenas a.k.a. SOSUPERSAM and Atlanta de Cadenet.


Rowan Blanchard, Kiersey Clemons, Dove Cameron, Allie and Lexi Kaplan, Samantha Duenas/SOSUPERSAM, Winnie Harlow, Lottie Moss, Leomie Anderson, Natalie Alyn Lind, Beija Velez, Gianni Lee and more



Friday, April 13, 2018, 12:00 – 4:00 PM PST



Frederick Loewe Estate

815 W Panorama Rd.

Palm Springs, CA 92262




Making its debut in Spring/Summer 2017, the UGG® Collective is a seasonal campaign that consists of an ever-changing group of individuals who forge their own path in life, have interesting things to say about living in California and are connected by their values.


As an extension of the Collective, UGG® procured a fresh class of It Girls to showcase their bold new Spring/Summer 2018 styles. The group includes actresses Rowan Blanchard, Kiersey Clemons and Dove Cameron, artists Allie and Lexi Kaplan and Samantha Duenas/SOSUPERSAM.


About the UGG® brand

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit @UGG @UGGforMen #UGGLife

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Photo credit: BFA/Hagop Kalaidjian

Matthew Magnin
Direct: (212) 247-8552 Ext. 2772
Mobile: (917) 842-2391
HL Group
Danielle Cardelfe
Direct: (323) 966-4604
Mobile: (646) 204-6442

Source: UGG

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