Press Release

Deckers Brands is committed to navigating together through the challenges of COVID-19

Company Release - 3/17/2020 12:53 PM ET

GOLETA, Calif., March 17, 2020 /PRNewswire/ -- Deckers Brands (NYSE: DECK), a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories, today announced actions the Company is taking in response to COVID-19.

"Amidst the challenges being faced by communities across the globe, we are unified in navigating this unprecedented event together," said Dave Powers, President and Chief Executive Officer. "We are taking precautions and adhering to advice given by expert agencies, including the Centers for Disease Control and World Health Organization. Deckers is diligently working through these times with empathy, discipline, and a focus on our long-term goals."


Currently, the ecommerce operations of the Company's brands remain open to consumers. This includes,,,, and Continued customer facing digital operations include the support of customer experience teams, who are working remotely and ready to assist. Additionally, the Company's fulfillment and distribution centers continue to ship product, with increased precautionary health and safety measures instituted in accordance with the combined advice of both expert agencies and local authorities.


UGG stores in North America and Europe, as well as the Sanuk store in Orlando, will be temporarily closed beginning March 17 through March 31. Retail employees at these locations will continue to receive pay and benefits during this temporary closure period. Management will continue to assess the situation, taking the advice of expert agencies and local authorities, to ensure the best response to this rapidly evolving and challenging situation.


Regarding corporate headquarters and other support offices, the Company continues to address the needs of each location around the world, and make adjustments as needed. In service to protecting employees, families and communities, the Company has proactively shifted corporate employees to a work from home status as appropriate.

The Company will continue to monitor this fluid situation and will dynamically adjust its operations as deemed necessary.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company's portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 40 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, which statements are subject to considerable risks and uncertainties.  Forward-looking statements include all statements other than statements of historical fact contained in this press release, including statements regarding our anticipated financial performance, including our projected net sales, margins, expenses, effective tax rate and earnings (loss) per share, as well as statements regarding our progress towards the achievement of our long term strategic objectives, our ability to compete in our industry, our product and brand positioning and strategies, and our potential repurchase of shares. We have attempted to identify forward-looking statements by using words such as "anticipate," "believe," "could," "estimate," "expected," "intend," "may," "plan," "predict," "project," "should," "will," or "would," and similar expressions or the negative of these expressions.

Forward-looking statements represent our management's current expectations and predictions about trends affecting our business and industry and are based on information available as of the time such statements are made. Although we do not make forward-looking statements unless we believe we have a reasonable basis for doing so, we cannot guarantee their accuracy or completeness. Forward-looking statements involve numerous known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements predicted, assumed or implied by the forward-looking statements. Some of the risks and uncertainties that may cause our actual results to materially differ from those expressed or implied by these forward-looking statements are described in the section entitled "Risk Factors" in our Annual Report on Form 10-K for the fiscal year ended March 31, 2019, as well as in our Quarterly Reports on Form 10-Q and other filings with the Securities and Exchange Commission.

Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. Except as required by applicable law or the listing rules of the New York Stock Exchange, we expressly disclaim any intent or obligation to update any forward-looking statements, or to update the reasons actual results could differ materially from those expressed or implied by these forward-looking statements, whether to conform such statements to actual results or changes in our expectations, or as a result of the availability of new information.

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