Featuring three personalized styles from Jhenéin the first celebrity collaboration for Teva

GOLETA, Calif.--(BUSINESS WIRE)-- Teva®, a division of Deckers Brands (NYSE: DECK), announces its first celebrity collaboration with GRAMMY nominated singer-songwriter Jhené Aiko. Blossoming from Jhené’s lifelong love of travel, adventure and self-discovery, the Teva x Jhené Aiko collection is built with the free-spirited and daring soul in mind and offers three new women’s styles that lend themselves to exploring and connecting with nature. The Teva x Jhené Aiko collection is now available at Teva.com and DSW.com starting at $60.

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Teva Announces New Collaboration with GRAMMY Nominated Artist Jhené Aiko (Photo: Business Wire)

“We love all that Jhené stands for in her musical career and as a creative individual,” said Erika Gabrielli, Director of Marketing at Teva. “She embodies the spirit of self-expression, search for positivity and sense of exploration that are at the core of the Teva ethos, and we were thrilled to work with her on this collection.”

Jhené was first introduced to Teva while in Hawaii and in need of a footwear option that was functional yet fashionable, taking her from hiking and exploring to enjoying dinners in the city. Drawing from this experience, Jhené chose to add her personal touches to the Original Universal, Hurricane XLT and Flatform Universal styles, resulting in a personalized collection.

The woven upper straps of the sandals reflect the texture and patterns found on the friendship bracelets that Jhené and her siblings exchanged growing up. These bracelets, which she continues to make today while traveling and touring, help her stay spiritually centered as she continues to grow as a musician.

“For me, fashion and music are inspired by everyday life,” said Jhené Aiko, when reflecting on the design process for her collection with Teva. “Through this collaboration with Teva, I was able to shape my journey and story into a new creative outlet that, just like my style, is comfortable and easy-going. This collection is an offering to my fans and friends and is meant to show that you can do anything in Teva sandals.”

For additional details on the Teva x Jhené Aiko collection, please visit: Teva.com/Jhene-Aiko.

About Teva®

Pioneered in 1984, Teva stands for freedom in footwear. Teva believes that how you choose to live is the ultimate form of personal expression and our products are crafted to be accessible, versatile and a celebration of the independent spirit. Creator of the original sport sandal over three decades ago, Teva products are now sold in over 40 countries worldwide. For more information on Teva, a division of Deckers Brands, please visit www.teva.com or follow @Teva.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, HOKA ONE ONE® and KOOLABURRA®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

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Teva PR Manager
Martha Garcia
Martha.Garcia@Teva.com
or
DKC
Jennifer McCann
Teva@dkcnews.com

Source: Teva