New retail design celebrates the brand’s heritage while revealing its
vision for the future
NEW YORK--(BUSINESS WIRE)--
Celebrating the 10th anniversary of its first retail store in SoHo,
Manhattan, UGG® (a division of Deckers Brands) (NYSE: DECK) opened its
new flagship store today in Disney Springs at Walt Disney World Resort
in Lake Buena Vista, Florida. The new location features a unique retail
design that celebrates the brand’s heritage while revealing its vision
for the future. This will be followed by additional flagship doors
opening in Shanghai, Tokyo and New York City later this year.
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UGG unveils new retail design with its latest flagship store opening in Disney Springs at Walt Disney World Resort in Lake Buena Vista, Florida. (Photo: Business Wire)
UGG® at Disney Springs opens on the heels of the brand announcing its
first global women’s brand ambassador, supermodel Rosie
Huntington-Whiteley, who will be the face of be the biggest re-launch
the brand has seen in 37 years. With these exciting developments, UGG®
further cements its place as a global lifestyle brand.
“Our new retail environment is the pinnacle UGG brand experience. It
honors our history, celebrates the present and offers a glimpse into our
exciting future,” says Stefano Caroti, President of Omni-Channel,
Deckers Brands. “As a physical expression of the UGG life, visitors are
transported directly into the comfort of the casual California
lifestyle, the home of UGG.”
The 2,828-square-foot retail space is located in Disney Springs’ new
Town Center neighborhood, which features Spanish “Revival” style
architecture inspired by the rich history of explorers who landed in
Florida centuries ago. UGG® at Disney Springs showcases the brand’s
Southern California roots via natural warmth and sumptuous comfort. The
store, designed in partnership with Checkland Kindleysides of the UK,
comes to life through a soft-focus color palette to create a highly
compelling and emotive premium brand experience.
For more images of the new store, Click here
for high res images.
“Our new store concept is more than a place where boots are sold. It’s
an environment where the brand lives,” said Anders Bergstrom, Director
of Insights and Design Strategy. “Our intention is to give every guest
who visits our store the opportunity to experience the complete UGG
lifestyle firsthand.”
The new retail space will have dedicated areas for men’s, women’s, kid’s
and lifestyle including loungewear, handbags, accessories and home
goods. To celebrate the grand opening of the new Disney Springs
location, a limited-edition UGG® Classic Short Boot will feature
Swarovski elements inspired by some of Disney’s most beloved characters
– Mickey Mouse, Minnie Mouse and Tinkerbell. Starting at $395, the
collection will be available exclusively at the UGG® location at Disney
Springs and at www.ugg.com/disney
while sizes last.
For more information on UGG® or to find a retail location near you
please visit http://www.ugg.com/storelocator.
About the UGG® brand
Founded in 1978 in California, UGG® is a division of Deckers Brands
based in Goleta, California. The brand has built a reputation on luxury
and comfort by using only the finest materials in the world, employing
the highest standards of craftsmanship, and delivering new and
innovative styles. For more information please visit www.ugg.com or
www.deckers.com.
@UGGAustralia #thisisUGG
View source version on businesswire.com: http://www.businesswire.com/news/home/20160516006447/en/
Deckers Brands
Lindsey DiCola / 212-247-8552 / lindsey.dicola@deckers.com
Matthew
Magnin / 212-247-8552 / matthew.magnin@deckers.com
Source: UGG