Brands host MTV Video Music Awards after party at L.A.’s Poppy
UGG®:
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Jeremy Scott at the UGG x Jeremy Scott Collaboration Launch Event (Photo credit: Getty)
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| WHAT: | | |
Global lifestyle brand UGG® and world-renowned fashion
designer Jeremy Scottheld an exclusive event after the MTV
Video Music Awards to celebrate their collaboration launching in
September. The private party was held at the new L.A. hotspot Poppy,
a property of h.wood Group. The event was attended by celebrities,
industry insiders and friends of both brands. DJ Mia Moretti along
with The Misshapes kept the party alive with an exhilarating music
track.
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| WHO: | | | Jeremy Scott, Katy Perry, Jared Leto, Paris Jackson, Jasmine
Sanders, Lil Yachty, Adwoa Aboah, KYLE, D.R.A.M. and G-Eazy among
others
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| WHEN: | | | Sunday, August 27th, 9 PM – 2 AM PDT |
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| WHERE: | | |
Poppy
755 North La Cienega Blvd. West Hollywood, CA 90069
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COLLABORATION DETAILS: | | |
The limited-edition UGG®
X Jeremy Scott capsule collection pays homage to the
California spirit and Los Angeles pop culture throughout the ages.
The collection, which features eight footwear styles for men,
women, kids and babies, will be available September 13th in an
exclusive distribution worldwide with prices ranging from $90 to
$1,195 USD.
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CAMPAIGN DETAILS: | | |
The marketing campaign features musician Lil Yachty and model
Jasmine Sanders against an L.A. backdrop. The stars were dressed
by two-time Oscar-nominated costume designer Arianne Phillips and
shot by noted photographer Marcus Mam.
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CONTACT: | | |
UGG®
Matthew Magnin
Direct: (212) 247-8552 Ext. 2772
Mobile: (917) 842-2391
matthew.magnin@deckers.com |
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| | | HL Group Farial Awan
Direct: (323) 966-4602
Mobile: (213) 268-3880
fawan@hlgrp.com |
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About the UGG® brand
Founded in 1978 by an Australian surfer on the coast of California, UGG®
is a global lifestyle brand renowned for its iconic Classic boot. First
worn by Hollywood royalty, fashion editors and then the world, UGG®
designs and retails footwear, apparel, accessories and homewares with an
uncompromising attitude toward quality and craftsmanship. Delivering
more than $1 billion in annual sales, UGG® partners with the best
retailers globally and owns over 130 concept and outlet stores worldwide
in key markets including New York, San Francisco, Los Angeles, Paris,
London, Tokyo, Shanghai and Beijing. For more information, please visit www.ugg.com.
@UGG @UGGforMen
About the JEREMY SCOTT brand
American designer Jeremy Scott’s eponymous brand was founded in Paris in
1996 and quickly gained the attention and adoration of fashion insiders
and celebrities alike. Dressing pop stars Katy Perry, Miley Cyrus,
Rihanna, Lady Gaga, Nicki Minaj, and Madonna to name a few who have
donned his creations both on stage and red carpet and often on his arm.
In 2013 Jeremy Scott was named creative director of iconic Italian
fashion house Moschino. In 2014 Rizzoli published a book chronicling
Scott’s creations. In 2015 he was the subject of a documentary about his
work entitled “Jeremy Scott The People’s Designer”.
Link
to event images
Photo credit: Getty
Link
to campaign images
Link
to profile images
View source version on businesswire.com: http://www.businesswire.com/news/home/20170828005736/en/
UGG®
Matthew Magnin
Direct: (212) 247-8552 Ext. 2772
Mobile:
(917) 842-2391
matthew.magnin@deckers.com
or
HL
Group
Farial Awan
Direct: (323) 966-4602
Mobile: (213)
268-3880
fawan@hlgrp.com
Source: UGG